Smile Foundation is a national level development organisation reaching out to more than 1 Lakh underprivileged children and youth through over 100 education and healthcare projects across 21 states of India. It was established in year 2002 as a non-profit under Indian Trust Act.
Our Model: Social Venture Philanthropy
Every successful venture needs a ‘delivery model’.
Smile Foundation introduced an innovative delivery model probably for the first time in the development sector and named it ‘Social Venture Philanthropy’ (SVP). The model is inspired from a successful business concept widely known as ‘Venture Capital.’
Similar models are always followed in the business world, that too successfully. SMILE thought, then, why can’t it be followed in the development sector?
This delivery model of Smile Foundation has a multiplier effect, particularly in the optimum distribution of resources. In other terms, the strategy involves providing seed money for the project, expansion, professional guidance, training support, capacity building and even counselling on productivity and efficiency enhancement.
The focus has been on four key aspects: scalability, sustainability, accountability and leadership.
The SVP model seeks consciously to broad-base investment in the belief that this will maximise reach and optimise returns. Instead of confining attention to a single project and a limited number of beneficiaries, the model helps reach out to and strengthen a large number of like minded individuals and organisations countrywide.
The delivery model named SVP has helped Smile Foundation reach out to an exceptionally large number of beneficiaries, primarily children, than it would have done with any conventional model prevalent in the sector so far.
The most important gain of SMILE’s delivery model is reaching to the un-reached without wasting a fraction of the resources.
Success of Smile Foundation is not bound to any particular region or territory as SMILE has been experiencing the same results on national level.
In nutshell, Smile Foundation has been successfully replicating its model in a decentralized and vast scale.
Focus : Education
Smile believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of Education.
Because education is both the means as well as the end to a better life: means, because it empowers an individual to earn his/her livelihood and the end because it increases one’s awareness on a range of issues – from healthcare to appropriate social behaviour to understanding one’s rights – and in the process evolve as a better citizen.
Smile Foundation’s educational initiatives include Crèche [0-3 yrs], Pre-school [3-6 yrs], Non Formal Education [6-14 yrs non-school going], Remedial Education [6-14 yrs school going], Bridge Course [14-18 yrs drop-outs], Employment Oriented Skills Education [adolescent and youth], Functional Literacy [18-45 yrs women] and Family Life Education for adolescent girls.
SMILE works with under-privileged children under difficult circumstances such as child labour, children of poorest of the parents, children inflicted and affected with HIV/AIDS, street and runaway children, children with rare disability [Autism, Deaf & Dumb, Blind, and Spastic etc.], disaster struck children and slum children etc.
“Sustainability, social equality and the environment are now business problems. And corporate leaders can’t depend on governments to solve them.” – Peter Senge, founder of the Society for Organisational Learning (SOL). Senge’s principles find an echo in the ideologies behind Smile Foundation formed in 2002 by two investment bankers who, along with 8-10 like-minded corporate professionals and technocrats, decided to finance, handhold and support genuine grassroots’ initiatives targeted at providing education and health to underprivileged children. In the process, becoming the first ever grantmaker and changing the face of thousands of lives.
VISION & MISSION
As a Social Venture Philanthropist, Smile Foundation promotes and catalyses universal education among underprivileged children, create the process to embrace these children into mainstream in a sustained manner, facilitate them to emerge as productive assets, and set the foundation for nation building.
PEOPLE BEHIND SMILE
Smile Foundation is managed by a Board of Advisors which comprises of individuals from diverse backgrounds and expertise. The body is formed for a period of one year and a few independent members with eminence and reputation are nominated each year. Members of this board meet once every quarter.
The Board of Advisors advises the Trustees of Smile Foundation, taking inputs from the Executive Committee
Smile promotes and encourages good governance to achieve credibility and accountability in the development sector. Smile endorses Credibility Alliances norms and ensures that its NGO partners follow the same.
Smile has comprehensive organisational management system, besides an established MIS and auditing system.
Our people are our assets. Smile works in a delegated work environment and each person is involved in the process of decision making through a scientifically designed system.
Various departments and divisions conduct monthly review meeting and report to the Executive Committee whose members meet every quarter. The Executive Committee reports to the Advisory Body which meets every quarter too. The Advisory Body gives inputs to the Board of Trustees which sets the broad vision and guidelines for the organisation.
CSR & Alliances
Smile Foundation has the privilege of getting support from more than 70 corporate institutions besides about 20 national and international institutions in course of its journey so far.
A few leading corporate partners under Corporate Social Responsibility (CSR) include Microsoft Corporation, UPS Inc. USA, HDFC, Lifeline Hospitals, Suzlon Energy, Sandwood Infratech, Aditya Birla Group, CVENT, RocSearch, Canara Bank etc.
Alliances have been formed with national and international institutions like Wilde Geese, KidsRights and Net4Kids consortium – Government of the Netherlands, Child Reach International, Population Foundation of India (PFI), NCWCDO – Canada, Resource Centre for Sexual Health and HIV/AIDS (RCSHA), International Management Institute (IMI), Times Foundation, Indian Institute of Foreign Trade (IIFT), Asset Foundation USA etc.
Smile has five major programmes namely, Mission Education, Smile Twin e-Learning Projects [STeP], Smile on Wheels, Swabhiman and Action for Children [AFC].
I. Mission Education
Under Mission Education programme, Smile has supported more than 150 basic child education & healthcare initiatives till date. Beneficiaries covered: 30,000
II. Smile Twin e-Learning Projects [STeP]
This is an innovative employability programme focusing on underprivileged youth. They get trainings in skills like English proficiency, computer operations and personality development etc. which are in tandem with job market requirement mainly in retail and service industries.
At present, 38 centres are operational in 16 Indian states. Smile plans to cover 50,000 youth in next 5 years across India.
Students from Smile Twin e-Learning Projects have already been employed with companies like Café Coffee Day, Westside Stores, NOKIA, HDFC Bank and Chroma. Present Beneficiaries: 1527 [Beginning of 2008-09]
III. Smile on Wheels
Smile on Wheels is a mobile health care programme which aims to take comprehensive health care services (preventive, promotive and curative) for the most underprivileged population in remote rural areas and urban slums who are either out of reach from health care facilities or are too poor to afford it.
At present, the programme is reaching out to 1.5 lakh needy people directly from 249 villages, with a total population of 7.5 lakh, across 5 states of India namely, Orissa, Maharashtra, Uttarakhand, Chhattisgarh and West Bengal. The programme is going to be launched for the slums population for Delhi and Chennai very soon. Smile is planning to add another 20 Smile on Wheels projects in coming year.
Present Beneficiaries: 1, 50, 000
No. of Villages/Slums: 249
Total Population Area: 7.5 Lakh
IV. Swabhiman: for Health & Empowerment of the Girl Child
Swabhiman, meaning self respect in Hindi, is a health and empowerment programme for the girl child.
Swabhiman, launched in 2005, has taken its first step towards becoming a national phenomenon. After its successful implementation in Delhi, where it is reaching out to around 80,000 populations, the intervention has been launched in Haryana state – a State at the bottom of the ladder in terms of sex ratio consequent to incidence of female feticide. Swabhiman aims to cover a population of 60,000 in Haryana.
Population Foundation of India has been supporting Swabhiman in Delhi.
India is a land having distinction of boasting the world’s largest number of professionally qualified women. Yet, our girl children and women are discriminated right from womb to the tomb – be it female foeticide, gender discrimination at home outside, access to healthcare or simply living a life with dignity.
Swabhiman is an intervention to realise the full potential of the girl child.
Present Beneficiaries: 1, 40, 000
V. Action for Children (AFC)
Action for Children (AFC) is an innovative programme supported by a consortium of three leading Dutch organisations namely, Wild Geese, KidsRights and Net4kids, with funding support from Dutch International Development Ministry of Government of the Netherlands.
As the sole Indian partner under Action for Children initiative, Smile will build capacities of genuine grassroots NGOs across India in fund raising and communications with the sole objective of making these initiatives self-reliant. The modus operandi to achieve the objectives of the joint venture is aligned with social venture philanthropy model of Smile.
AFC will also sensitize privileged citizens and involve them in development of underprivileged children across India.
Smile Foundation, apart from its regular programmes, has been taking up four special interventions for reaching out to the most deserving children in difficult circumstances. It include Disaster Management, Individual Support Programme [ISP], Health with Smile, and You Can Make A Difference [YCMD].
i. Child for Child Programme
Child for Child is sensitization programme for privileged children through schools across India about the plight of the underprivileged. More than a hundred public and government schools are part of this initiative.
Beneficiaries in year 2007-08:
No. of Children Directly Reached: 6, 71, 945
No. of Teachers: 18, 500
No. of Schools: 566
ii. Individual Support Programme [ISP]
ISP addresses special need of children in extremely difficult circumstances. Smile has been supporting individual children under four categories of critical health cases, rehabilitation programme, role models and education excellence. Present Beneficiaries: 69
iii. Health with Smile
Health with Smile is an innovative programme for underprivileged children wherein intensive health camps are organised across India, covering preventive, curative and referral services; besides providing health awareness. Present Beneficiaries: 25, 000
iv. You Can Make A Difference [YCMD]
You can Make a Difference is Sensitizing privileged masses, across age groups, directly on children issues through various events and workshops. Present Beneficiaries: 30, 000
v. Disaster Management
In the time of disasters and natural calamities, Smile has always come forward with relief and rehabilitation interventions with special focus on children and women, who are the most vulnerable during such tying time. Be it Tsunami, Kashmir Earthquake, Mumbai Floods, Mumbai Blast – Smile has been involved passionately. Present Beneficiaries: 6, 000
Reach & Presence
Smile’s welfare projects are spread across 21 states of India, with Head Office in New Delhi; and major offices in Mumbai, Hyderabad, Bangalore, Chennai and Kolkata.
Innovation and Technology
Smile encourages use of relevant technology to achieve optimum results, accountability and cost effectiveness.
Smile Foundation website registers annual hits of nearly 8 million from across the globe.
Modern technology is being introduced in project management, MIS analysis and accounting systems. Future technologies like video conferencing connecting all offices and project sites, advanced intranet and interactive systems are gradually being brought into the organisation.
Very soon, Smile will be able to keep track of every single beneficiary from all its welfare projects through right use of technology.
Smile believes in dissemination of knowledge and sharing learning with others. Various mass media namely, newspapers, magazines, television channels, outdoor publicity and online publications etc. have come forward in the endeavour of Smile.
During last year alone, more than 10 leading television channels and almost all mainline newspapers have helped Smile achieve this objective leading to nearly 500 articles being published.
Smile Foundation has its head office in New Delhi, besides regional offices in Mumbai, Hyderabad, Bangalore, Kolkata and Chennai. The Foundation has also project presence in more than 70 locations through more than 100 NGO partners, which have been selected after scrutinising more than 1000 NGOs.
Smile Foundation strives to reach out to 1.5 million children per annum directly, over a span of five years, through sustainable and accountable development initiatives; and thus emerge as a development organisation of international repute.
V-11, Level – 1,
Green Park Extension,
New Delhi – 110 016
Phone: +91-11-41354565, 41354566
102, ‘Shereton Classic’,
Ram Mandir Road,
Vile Parle (East),
Mumbai – 400 057.
G-9, 1st floor,
Bharani Residency Complex,
Secunderabad – 500 003.
Ph. 040 – 40200894, 27847081
71, Dickenson Road,
Bangalore – 560 042
53/1, Central Road,
Jadavpur, Kolkata – 700 032
3/109 E, Shivan Koil Street,
Neelangarai Chennai – 600 041